Al-Futtaim Lexus, the exclusive distributor of Lexus cars in the UAE and part of the Al-Futtaim Automotive Group has announced a game changing partnership with Facebook, enabling UAE customers to build and book their very own Lexus online for the very first time in the UAE.
The announcement came as the leading automotive dealership is making major developments to its logistic and marketing operations to adjust to the changing market circumstances. Created to deliver a seamless online consumer experience, the Lexus Car Configurator will enable car enthusiasts to explore the entire Lexus range, customise their car from body to engine, book a test drive, reserve it and even pay a deposit, all through their mobile phones without leaving their Facebook newsfeed. This is enabled by a series of linked Instant Experiences that are interactive, a special execution developed by Facebook’s MENA solutions engineering team. Users can engage with videos and photos, swipe through carousels, tilt to pan and explore lifestyle images – all in a full screen experience ad.
Saad Abdullah, Head of Marketing and Brand Operations at Lexus UAE said: “Consumer trends are changing at a fast pace and as leaders in the UAE automotive market, we are committed to meeting our customers’ needs and innovate solutions that take their car buying journey to the next level. The Lexus Car Configurator is the result of us working together with Facebook and our partners Memac Ogilvy to elevate the user journey for UAE car buyers. We are excited to see the response to this service from our customers.”
A subsidiary of the Al-Futtaim Automotive Group, Lexus enjoys a strong network of showrooms and service centres across the UAE. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.
Leen Fakhreddin, Creative Agency Lead MEA at Facebook added: Through our strategic partnership with Memac Ogilvy, we developed a pioneering configurator that people can use directly in their Facebook app. Configurators are a critical part of the car-buying journey, but they’re often designed for desktop in a time where more and more car buyers are doing their pre-purchase discovery and research on their mobile devices. The car configurator will not only enable Lexus to connect with car buyers when they’re in the early consideration phase but also allow users to experience the brand by booking a test drive and paying a deposit on the car of their dreams.”