Pirelli, the world-leading tyre manufacturer and global symbol of Italian industrial excellence, has reinforced its position at the forefront of the GCC’s premium automotive sector by signing an exciting partnership with Supercars Majlis, as the exclusive tyre partner of one of UAE’s prestigious automotive clubs for the entire 2019/2020 track season.
To mark the milestone agreement, a convoy of Supercars Majlis cars were fitted with their new Pirellis and made the trip from Pirelli’s flagship store P Zero™ World in Dubai to the Yas Marina Circuit for the recent Gulf 12 Hours, one of the Middle East’s most iconic endurance racing events.
“Pirelli’s partnership with Supercars Majlis highlights the enduring appeal of Pirelli’s renowned excellence, unrivalled performance, durability, and reliability. This partnership is a natural fit in so many ways. It is an honour to see such a prestigious automotive club placing its trust in Pirelli and endorsing our products.” said Alberico Avogadro, Managing Director Middle East & GCC, Pirelli.
AbdulMajid Ahmed, founder of Supercars Majlis said: “Supercars Majlis is a group of 200+ supercar owners who meet up for track and social events on a regular basis. If you take a look at the tyres on the performance cars in the club you’ll see a very clear preference for one brand: Pirelli. That speaks volumes for why this partnership between Supercars Majlis and Pirelli makes perfect sense for both sides and we’re honored to be one of only two car clubs officially affiliated with the leader in performance tyres. We greatly appreciate the support we get from Pirelli and their unmatched support for motor sports in the region and worldwide.”
P Zero™ World Dubai is one of only five such stores in the world, after Munich, Monte Carlo, and Los Angeles and Melbourne. It is the only outlet in the UAE where motorists can access the entire range of Pirelli tyres. Spread over 600 sqm it offers laser-guided wheel alignment tools and automated tyre mounting equipment, among various other exclusive facilities.