GMC announced that it will be participating at the 2019 Dubai International Motor Show – the regions most respected automotive event taking place this November. Bringing the brand’s commitment to reliability, refinement in design and engineering excellence to life at the motor show, GMC will showcase to visitors its refreshed 2020 line-up reinforced by premium nameplates that continue to drive the brand’s legacy forward in the region.
Boasting toughness and durability, visitors to the GMC motor show stand will be given the opportunity to take a closer look at the all-new GMC Sierra line-up, the boldest expression ever for GMC’s full-size pickup, underpinned by two models exclusively available for the region – the Sierra Elevation and AT4 regular cab trims.
Daniella D’Souza, Head of Brand – GMC Middle East, said: “The Dubai International Motor Show is the ultimate event for automotive enthusiasts, this year the show is set to reach new heights and we are very excited to be able to contribute to it and give our loyal customers a sneak peek of the 2020 Sierra. For the first time ever, we are giving customers the chance to choose from six different versions that are fully customizable to suit their active lifestyles and needs.”
She continued: “We have enjoyed a long GMC legacy in this market, first entering it over 92 years ago with vehicles designed specifically for desert driving. This is why we are very excited to showcase some of our most popular GMC products to truck and automotive fans at the 2019 Dubai International Motor Show.”
Making a commanding statement in design, capability and advanced connectivity, GMC’s full-size pickup truck has been redesigned from the ground up and is larger in almost every dimension. The all-new GMC Sierra guarantees a unique formula of authentic on and off-road capability paired with a bold appearance accentuated by sculpted fenders and a tall powerful hood, giving it unmistakable road presence.
Available in either crew cab or regular cab body styles, the GMC Sierra line-up comprises of the SLE, SLT, Denali, Elevation and AT4 models. Targeting customers with active lifestyles, the first-ever AT4 combines smart capability and innovative technologies with uncompromising off-road capability. Designed for the customer who wants an elevated presence on the road and the capability to venture off life’s beaten path, the AT4 brand reinforces the Sierra’s essence of capability with distinctive, athletic cues.
The GMC Sierra models and AT4 brand will be displayed at the 2019 Dubai International Motor Show, alongside a wide range of nameplates that will complete the brand’s line-up at the show.