Cadillac has announced that it will be participating at the 2019 Dubai International Motor Show, the region’s most anticipated automotive event. Bridging the gap between design, luxury and technology, Cadillac will showcase its 2020 line-up giving visitors at the show the opportunity to completely immerse themselves in the innovations driving the next phase of the brand’s ongoing expansion.
Currently in the product offensive phase of the brand’s 10 year transformation plan, this year witnessed Cadillac’s most aggressive product roll outs as well as upgrades to its customer experience centres throughout the region. Forming part of the transformation plan are the 2020 Cadillac XT5 facelift and Cadillac XT6 models that will make their Middle East debut at the 2019 Dubai International Motor Show, alongside a wide range of models that will complete the brand’s line-up at the show including the Cadillac XT4 and large SUV icon the Cadillac Escalade.
Christian Soemmer, Managing Director, Cadillac Middle East said: “We are very excited to be participating once again at the prestigious Dubai International Motor Show, a highlight and staple event of the Middle East’s automotive calendar, the show attracts an extremely passionate audience from across the region. At Cadillac, we are constantly striving for excellence which is why we are very excited to be introducing our loyal and growing Middle East customer base to our refreshed line-up at the motor show this year. The 2020 Cadillac XT5 and Cadillac XT6 will give automotive enthusiasts a glimpse into our brand’s future and commitment to leading premium motoring.”
The revamped 2020 Cadillac XT5 comes equipped with a new turbocharged engine, enhanced technologies and revised design cues that coalesce in distinctive trims to offer customers greater choice in matching this luxury crossover to their driving requirements. Visitors to the show will see first-hand how the 2020 Cadillac XT5 raises the bar, delivering an exhilarating driving experience paired with the sense of solidity and functionality of an SUV. The XT5 range starts with the well-equipped Luxury model, followed by the Premium Luxury and Sport models offering unique takes on Cadillac design and driving dynamics.
Created to make the most of passengers’ time on the road, the all-new 2020 Cadillac XT6 three-row crossover centers on a luxurious, adaptable and connected cabin, complemented with responsive handling and a comprehensive suite of standard and available safety technologies. Every inch of the XT6 has been carefully considered and developed to offer customers a refined and comfortable place to connect and enjoy the ride. The new range includes Premium Luxury and Sport models, giving customers the option for more customised looks with unique exteriors and interiors to match.
The brand’s first-ever compact SUV architecture, the XT4 will also form part of the line up at the show. Visitors to the show will get the chance to see first-hand how XT4’s new 2.0L Turbo engine and advanced technology, delivers expressive design, confident performance and spacious accommodations.
Raising the bar with its bold design, powerful capability and luxurious accommodations at the show will be the Cadillac Escalade – the first Cadillac full-size SUV. The Escalade is available in standard and extended-length Escalade ESV models, with the latter featuring a 356 mm longer wheelbase and approximately 518 mm greater overall length. The increased length enhances space for third-row passengers and more than doubles the cargo space behind them. The 2019 Escalade is offered in Premium Luxury and Platinum trims.
The Cadillac XT5 MCM, XT6, XT4 and Escalade will take centre stage at the 2019 Dubai International Motor Show, alongside a range of new products that will complete the brand’s line-up of premium motoring.