Burberry launched Mr. Burberry Indigo Eau de Toilette, a fresh and casual addition to the Mr. Burberry fragrance line.
Created in collaboration with renowned perfumer Francis Kurkdjian, the new fragrance is an invigorating and crisp interpretation of Mr. Burberry Eau de Toilette. To celebrate the fragrance, British Mr. Burberry star, Josh Whitehouse, was captured by photographer Alasdair McLellan at the English coast.
Mr. Burberry Indigo Eau de Toilette is fresh and energetic with citrus and woody notes, reminiscent of crisp air along the British coast. Aromatic violet-leaf and spearmint oil invigorate notes of lemon and rosemary. Amber and oak moss bring depth. A veritable breath of fresh air.
The new bottle honors the brand’s navy trench coat. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English- woven gabardine sits around the neck. The lacquer bottle, in shades of blue from navy to indigo, conveys the invigorating freshness of the scent.
Customers will be able to personalize their 100ml or 150ml Mr. Burberry bottle with up to three initials through a monogramming service available on Burberry. com and selected Burberry and wholesale stores.
The grooming line
Three new limited-edition grooming products join the Mr. Burberry collection – Face moisturizer, All-In-One Shaving Cream, and Deodorant Spray. Each lightly infused with the scent of Mr. Burberry Indigo Eau de Toilette.