Huawei Consumer Business Group (CBG) expands its Intelligent Life footprint and agenda with the launch of its flagship Huawei Experience Store (HES) in Mall of the Emirates. The store is a comfortable futuristic space inspired by nature and allows customers to have hands-on experience and explore the latest technology innovations from Huawei.
Reflecting a positive business outlook, the store opening follows closely on the heels of the incredible success of the HUAWEI Mate 20 series launch in the UAE. It also precedes the re-opening of UAE’s first HES in The Dubai Mall on November 22nd, cementing Huawei’s position as one of the leading consumer brands in the UAE that is spearheading innovation, offering better choice and a more comprehensive experience for the region’s consumers.
David Wang, UAE Country Manager, Huawei Consumer Business Group, said, “The United Arab Emirates is essential to Huawei’s retail expansion strategy and Huawei’s goals of global leadership in the industry. We are proud to shape the retail landscape for consumers in the UAE with the launch of the flagship HES in Mall of the Emirates and earlier Mirdiff City Center, and the re-opening of our HES in The Dubai Mall. Huawei CBG is focused on providing consumers access to best-in-class technology, exceptional quality products, and premium services to develop more meaningful ways to stay connected. HES around the UAE are redefining the retail experience with the Intelligent Life blueprint, which offers an excellent opportunity for new and existing Huawei customers to experience firsthand our latest tech innovation.”
Visitors to Huawei’s newest retail addition in Mall of the Emirates were able to purchase the latest HUAWEI Mate 20 series, including the highly anticipated HUAWEI Mate 20 Pro smartphone, which has already sold out as pre-orders in the UAE due to unprecedented demand.
To celebrate the first on-shelf date of the HUAWEI Mate 20 series, Huawei CBG was offering walk-in customers at its HES in Mall of the Emirates and Mirdiff City Centre the opportunity to purchase a limited stock of 300 on-shelf pieces from its latest series. They were able to join the pre-order customers, who collected their new smartphones.
Visitors to HES at Mall of the Emirates and Mirdiff City Centre had exciting opportunity to meet and greet the talented YouTube star Dyler @dy13r and Emirati entrepreneur and popular public figure Abdul Aziz Al Marzouqi @Fex.
The stores housed Huawei’s achievements in Artificial Intelligence and showcased all of the latest devices such as HUAWEI Watch GT, the industry leading Matebook X Pro and other products including tablets, fitness trackers and connected accessories.
In addition to designing and creating exceptional products, Huawei, a world leader in tech innovation, is also a leader in after sales service and recently Huawei UAE Service Team has received a letter of appreciation from the Dubai Economy: Commercial Compliance and Consumer Protection Sector for their exceptional cooperation with the Department of Consumer Rights.