Since launching the Sport of Fitness campaign in January 2012, international sport and fitness brand Reebok has been talking about empowering everyone to be fit for life.

Now Reebok have brought the message even closer to the Middle East with the launch of the first Reebok CrossFit Gym in the region.

Gillette, the world’s leading male grooming brand, has launched its latest racing competition, calling on all car enthusiasts across the GCC to join the ProGlide Concept Challenge. Hosted on the Gillette Arabia Facebook page, the new contest invites Gillette fans to design their own car with inspiration from Gillette’s latest edition, Fusion ProGlide, and compete against their friends for a chance to win a full day car racing experience at the Dubai Autodrome.

A Refreshing and Invigorating Fragrance

Eau d’Azzaro offers an alternative to the more intense Azzaro pour Homme while still preserving the fragrance’s sensual appeal, a must for summertime. The scent lingers on the skin; the suave and masculine notes expressing themselves in unison. The available line: Eau de Toilette Spray 100ml and 50 ml and Deo Spray 150 ml.

Gillette, the world’s leading Male Grooming brand, has launched its most technologically advanced razor, Gillette Fusion ProGlide™, across the Middle East.  At an event hosted by senior executives and scientists from Gillette and Procter & Gamble at YAS Marina Circuit in Abu Dhabi, guests learned how Gillette’s new ProGlide razor has truly turned shaving into gliding, offering men throughout the region their most comfortable shave yet.

Vertu announced the launch of Constellation Quest Ferrari, a mobile phone that combines the Vertu principles of pioneering design, modern technology and luxury services with specially curated Ferrari content and unique Ferrari experiences. These dedicated services will be exclusively available to the handset owners.

Eberhard & Co. celebrates the new millennium with a totally original, revolutionary interpretation of time – the Chrono 4, is the first and only chronograph in the history of watchmaking, with four aligned counters. It was never before had the minutes, the hours, 24 hours and the small seconds been horizontally positioned in a linear progression.

Adidas introduces its latest deodorant stick category, ‘Adidas Deo Stick’, developed with leading athletes to deliver long-lasting protection so that active men can focus on what matters, instead of worrying about their perspiration.

The fresh Adidas Deo Sticks provide a textured grip for more comfort and boast rugged, premium black packaging, echoing Adidas’s strong brand and the athletic lifestyle of its consumers across the region and worldwide.

IDE (International Distributor Establishment), the UAE’s premier distributor of luxury brand in cosmetics and perfumes has officially launched its new scent from Ted Lapidus’ collection, the Black Soul Imperial.

The LANGE 1 TIME ZONE has been the ultimate travel companion for cosmopolites and frequent flyers since 2005. Its dial indicates both home and the current travel time in a second time zone at a single glance.