Total Marketing Middle East (TMME) – a fully owned affiliate of the Total Group and a leading lubricant company in GCC – recently signed a distributorship agreement with AWR Trading – a strategically established automotive business and a subsidiary of the AW Rostamani Group – for the distribution of TOTAL branded lubricants in Dubai and the Northern Emirates.
Taking this forward, both parties have decided to join forces to increase their footprints in the automotive aftersales market in UAE. The distributorship agreement is fortifying the existing strategic alliance that will further build the repertoires of the Group’s affiliate. With the excellent support of AWR Trading, TMME is aiming to increase the number of oil change outlets to strengthen its leading position in the market and to expand its geographical reach in the country. This partnership will also provide better access to premium quality lubricants to customers.
The agreement was signed between Mr. Michel Ayat, CEO of AW Rostamani Group, representing AWR Trading, and Mr. Thibaud de Lisle, Managing Director of Total Marketing Middle East.
Mr. Michel Ayat, CEO of AW Rostamani Group commented, “We are pleased to be expanding upon our partnership with Total, one of the largest global oil and gas companies and an esteemed OEM partner for the Renault-Nissan Alliance. Such a partnership is in line with the Group’s strong business pillars — professional management, prudent systems and processes, world class products and a large customer database — and stands to produce bigger potentials and expansions in terms of the B2B and B2C customer base, consolidating the associations that the AW Rostamani Group subsidiaries initiate.”
Mr. Luigi Rubinacci, Director of AWR Trading, said, “This is a very important day for the AW Rostamani Group. This partnership is a powerful one that over the years has solidified the principals of trust and professionalism that both companies operate under, and further underpins Total as one of our most reliable partners.”
Mr. Thibaud de Lisle, Managing Director of TMME, added, “With AWR Trading as our distributor, we increase our presence in the lubricant industry in the UAE. Our common goal is to continuously improve our customers’ experience in every aspect. Expanding our network of sales and support personnel and being in close proximity to where our customers are is a key initiative towards achieving that. We look forward to our partnership with AWR Trading, and together with our joined energies we are certain to grow from strength to strength in the coming years.”