Abdul Rahman Albisher & Zaid Alkazemi Company, the Authorized General Distributor of Mercedes-Benz in Kuwait, has unveiled its newly renovated AMG Performance Center in Kuwait, allowing visitors to experience the AMG brand with all five senses, from the powerful sound of the engines, to the smell of leather and the unmistakable design of the AMG cars.
The experience of AMG Performance Center starts from the moment visitors step into the showroom. The floor looks and feels like asphalt, transforming the typical showroom experience into something unique and exciting. The asphalt-look stone granule design is inspired by the urban habitat of the AMG vehicles.
The Regupol flooring with tyre marks, kerbs and Pit Lane markings immediately brings to mind the thrilling world of motor sport. In contrast, the deep-pile carpeting creates a feeling of luxury and comfort. New flooring materials make it possible to clearly demarcate and differentiate various AMG sections and present the vehicles on an authentic surface.
The new drywall structures present in the new center make it possible to create an emotional retail experience, while also demarcating the spaces, constantly producing new visual connections and sight-lines.
The customer Lounge makes visitors feel as though they are sitting inside an AMG car thanks to the high-quality carbon and leather materials used in the decor.
The centerpiece of the AMG Performance Center is the Hot Car Place where the hottest and the latest AMG car will be displayed. The tunnel graphics behind the hot car display gives the feeling of motion blur and three dimensionality in the large scale graphics which gives visitors the illusion of speed and performance. Pulsating light reflections from the Linear LED light Fixtures emphasize the powerful lines of the body and create the illusion of a vehicle in motion.
The Pit Lane module shows the AMG vehicle in a race track setting. The emotional graphics show the team of mechanics at work. The scene looks even more realistic thanks to the integrated backlighting. The superimposed Speed lines are another dynamic design element with a striking effect from a distance. With the interactive sound module as part of Pit Lane display, the customers can experience the distinctive feature of every AMG vehicle – the sound.
Visitors entering from the Mercedes-Benz showroom to the 550 square meter AMG Performance Center will feel what the AMG brand stands for – First-class experience, passion and dynamic design.
Commenting on the new AMG Performance Center, Mr. Mohammed Abdul Rahman Albisher, Director of Abdul Rahman Albisher & Zaid Alkazemi Company, said: "The new interactive concept of our AMG Performance Center in Kuwait adds a new level in exciting and immediate engagement with our AMG customers, who demand nothing less than excellence. The facility really brings Mercedes-AMG cars to life like never before."
Mr. Michael Ruehle, Chief Executive Officer, Abdul Rahman Albisher & Zaid Alkazemi Company, said: "It’s more than just an average display room. The new center offers a differentiated retail experience wherein customers can see for themselves what makes the AMG brand truly unique.
"We are delighted to officially open the new AMG Performance Center and have no doubt it will solidify the AMG brand presence in Kuwait in terms of high performance, dynamic design and world class customer experience."
Located in Shuwaikh, the new AMG Performance Center is now officially open with highly qualified experts on hand to provide helpful information and assist in any customer requests.
Over 50 years of Driving Performance
AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and high driving dynamics. The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967, has further consolidated its position as an extremely successful sports car and performance brand with numerous successes in motorsport and the development of unique road-going vehicles.
Every Mercedes-AMG performance car promises to provide outstanding performance, exciting driving pleasure and ultimate quality down to the finest detail. A promise bolstered by the standards set for maximum output and torque, fuel consumption and emissions.
Now not only is the Mercedes-AMG model range larger and more varied than ever before, but it is also built to cater to the most diverse desires and requirements of the customer. The offering encompasses over 50 Mercedes-AMG performance vehicles with power outputs from 270 kW (367 hp) to 463 kW (630 hp). The selection of models on offer includes sedans, coupés and SUVs, as well as roadsters.