INFINITI Middle East has appointed Nadim Ghrayeb as the new General Manager Marketing, Customer Experience, and PR of INFINITI Motor Company’s International Markets group effective March, 2021 and reporting to Nasif Siddiqi, Managing Director of INFINITI International Markets.
“Nadim has a passion for marketing within the automotive industry and we are pleased to have him on board. We look forward to Nadim’s leadership in promoting the INFINITI brand during an exciting year ahead,” said Siddiqi.
In his new position, Ghrayeb will spearhead the communications operations for the INFINITI brand, managing major projects including marketing and media planning, product launches and brand strategy roll-out.
Prior to joining INFINITI Middle East, Ghrayeb was the Head of Marketing at General Motors, overseeing the Cadillac brand for nine years before joining Interesting Times LLC where he played a key role in developing digital transformation solutions during the pandemic.
He started his career working in Interone Resonance Middle East where he was responsible for BMW Group’s Middle East and India markets. He later joined JWT MENA where he was responsible for all brand advertising developments for clients including Audi Middle East & Nike among others.
Based in Dubai, INFINITI’s International Markets office encompasses the brands business in three diverse markets across the Middle East, parts of Asia and Eastern Europe.