ICONIQ Motors and W Motors have this month signed a Memorandum of Understanding with Abu Dhabi Motors, signifying a move into an important next phase of establishing a distribution partnership in the UAE.
As the largest retailer of premium cars in the Middle East, Abu Dhabi Motors is a major force in the region’s automotive sector and will be a key strategic partner for the expansion of the W Motors and ICONIQ Motors brands in the UAE.
The signing ceremony took place at the W Motors showroom in Dubai City Walk. The three signing parties included Arno Husselmann, General Manager of Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors, and Bruno Lambert CEO of ICONIQ Motors.
Commenting on the partnership, Arno Husselmann, General Manager of Abu Dhabi Motors, said: "We are thrilled to be joining W Motors and ICONIQ Motors in this exciting partnership aimed at bringing ICONIQ’s Smart Passenger Vehicles to the region. ICONIQ and W Motors are innovative brands with remarkable cars that are set to take the industry by storm. We look forward to our involvement in the successful growth of this distribution partnership. We will only consider partnering with the best products and technologies which deliver substance and value to the customers. These products do so in abundance and will find many customers."
W Motors was born out of the desire to harmonize form and function. The company is the first developer of high performance luxury sports cars in the Middle East catering to Ultra High Net Worth individuals. Based in Dubai since 2012, the company’s vision is to become a fully integrated high-performance luxury sports car producer with activities ranging from car design and research to development and manufacturing.
Currently, W Motors have a lineup of two sensational designs: the Lykan HyperSport, hero car featured in Universal Studios blockbuster The Fast & The Furious 7 and the Fenyr Supersport launched last November 2017 in its production trim. Both vehicles along with the ICONIQ Seven models are currently featured at the brands’ flagship showroom located in City Walk upscale Boulevard.
Citing the partnership with Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors stated: "We are extremely proud to partner with Abu Dhabi Motors, leader in luxury vehicles sales in the Middle East. With the help of their professional team, we hope to push W Motors brand and vehicles in the region and beyond, by learning from their expertise in the automotive field as well as from their best practises in terms of excellence in sales and after-sales process and high customer satisfaction and value".
Being the leading Rolls-Royce dealer in the region and the world, Abu Dhabi Motors showroom will offer a strategic visibility for W Motors Hypercars with a clear synergy linking both luxury automotive brands in terms of high-performance luxury cars catering to HNWI clientele.
ICONIQ Motors currently has a lineup of two Smart Passenger Vehicles (SPVs) which include the ICONIQ SEVEN VIP and the ICONIQ SEVEN PREMIUM. The SEVEN VIP is the ultimate all-electric long-range vehicle which redefines executive transportation. From the unprecedented comfort of two luxurious captain seats, to the convenience of voice control and the AI personal assistant, the SEVEN VIP’s Connected Vehicle Platform makes a commute to become the ultimate travelling experience. The SEVEN PREMIUM is a technological achievement in its own right. An all-electric, long range vehicle with four independent seats in the passenger cabin. The SEVEN PREMIUM is designed with customer comfort and accessibility as a first priority, allowing the passenger to enjoy a uniquely customizable journey.
ICONIQ Motors focuses on offering a truly unique passenger experience by presenting the latest in comfort, entertainment and productive technologies. Designed by the W Motors Design Studio in Dubai and built by ICONIQ Motors in China, the two fully-electric luxury SPVs are developed "around the passenger with the purpose of bringing the latest in comfort and connectivity", according to ICONIQ President Alan Wu
With 20 Global Awards in 14 Years, Abu Dhabi Motors is the most successful Rolls-Royce Motor Cars dealer worldwide. Its most notable awards include the Global Dealer of the Year in (2008, 2012, 2013, and 2015) and Global Sales Leader (2008, 2013, 2014, and 2015) and won Global Bespoke Dealer for the past 9 years in a row.