Vincent Rambaud has been appointed CEO of Peugeot with effect from 2nd April; he will report to Jean-Marc Gales, PSA Marques Director. Vincent Rambaud, who is 51, was previously Director of PSA Peugeot Citroën's Latin American zone.
According
to Jean-Marc Gales, Marques Director, "Vincent Rambaud's international
experience will be a strong factor in successfully meeting the
challenge of Peugeot's globalisation, at a time when the Marque, on the
strength of a new identity and a totally revamped, expanded range, is
rediscovering a growth dynamic".
Peugeot's sales organization is evolving Peugeot's
sales organisation is evolving to enable it to achieve its triple
ambition by the year 2015: move up 3 places in the world automobile
marques rankings; make Peugeot a style benchmark; become mobility
services leader. Starting on 2nd April 2010, a more
compact, operational general management will see Peugeot's sales
activities organised into four divisions: -France, under the leadership of Olivier Veyrier. -Northern
Europe, under the leadership of Olivier Dardart, including Germany,
Great Britain, Ireland, Austria, Switzerland, the Netherlands, Belgium
and Luxembourg, the Baltic states, the Scandinavian countries, and the
countries of Central and Eastern Europe. -Southern Europe, under the leadership of Rafael Prieto, covering Spain, Portugal, Italy, Greece, Cyprus, Malta and Turkey. -International,
under the leadership of Jean-Philippe Imparato, including the priority
development zones (Latin America, China, Russia), and all the other
markets where the Marque is operational (Africa, Asia-Pacific, Middle
East…).
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