Editorial
January just rushed by and oh my how time does fly! The
Detroit Motor Show, the event that highlights the beginning of every automotive
calendar year, came and went in a glimpse. American and European manufacturers
took to their respective stages and unveiled some exciting prospects. For
everyone involved getting their future product right, it is vital for
sustaining their competitive position in what is becoming a live or die
industry.
January also witnessed the tussling about of Saab’s fate by
GM. In the end, a deal was reached and Dutch sports car maker Spyker was the
lucky receiver of the world’s quirkiest automaker. In some ways, Spyker and
Saab are made for each other, the former is born of propeller-driven airplanes
and other from jets, and together they might succeed.
One of the biggest announcements, however, was Peugeot’s. For
a while now, the French family mega business has been voicing its aspiration to
move forwards and upwards in the international automakers’ rank. Now with its
new Brand Plan, Peugeot is aiming high, and it visualized that aspiration with
a whole new design language in the SR-1 concept, our cover car for this month, adorning
a refined logo that has been brought up to date to match the company’s ambitions.
This issue also brings a wealth of reports and test drives.
Find out about our time with the Camaro Lt during our coverage of the Dubai
Motor Show. Our new contributor, Noel Ebdon, gets behind the Bentley
Continental SS and gives us his view on the fastest Flying B ever. We also take
the Toyota FJ Cruiser and all new Honda CR-V out for an extended drive, along
with the new Mini Cooper S convertible, and a short but frugal blast in the
industry’s most advanced hybrid vehicle, the BMW X6 Active Hybrid.
This month’s special feature is about Abu Dhabi’s Motor
World. We take a closer look at ALDAR’s plans to streamline the auto industry
in the growing Emirate, and get some insight from the project’s development
General Manager, Mr. Monzer Al Rifai.
This month’s Volvo Safety feature takes a deeper look at the
reduced risks to pedestrians nowadays thanks to the Swedish brand’s relentless
advances in Vehicle/Pedestrian safety. We’re not out of the woods yet, but with
these sort of advances, the prospect of zero casualties is not that far off.
I sincerely hope you enjoy this rich issue of ArabWheels. Don’t
forget to visit our website for weekly updates, photo gallery and the e-magazine
of previous issues on www.arabwheels.net.